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Portfolio: "social awareness"
Road Safety - Momentum.



This concept…. to introduce the term “momentum”….. offers an evolution on the existing knowledge of the term “speed” and it’s well established relevance to road safety.

Momentum is…. the “mass” of an object, multiplied by it’s “velocity” (being a speed with a direction). These terms may not yet be known, but we will show they are relevant to road safety and we consider the general public is capable of receiving an understanding of these extra terms….. and their value to the road users..

It will be the purpose of Momentum Exists, to find a range of methods, to introduce the concept of “momentum”, to the general public, in a way that will stimulate a knowledge for and of, it’s relevance towards road safety.



The Concept
This is a road safety initiative, aiming to educate and inform road users to help make our roads safer….. The name is: MOMENTUM EXISTS….. The concept is to introduce an awareness:
* That something important on our roads exists….. MOMENTUM.
* That the driver creates the amount of momentum... and is therfore fully resposible for it

Safe momentum:
* All driven (moving) vehicles have some momentum. This has been ”dialed up”, by the driver….. safely.
* All stopped vehicles no longer have any momentum. This has been “dialed down”, by the driver….. safely.
These 2 situations demand a concentration and responsibility from the driver, to enable safe road use

Unsafe momentum:
* Crashed vehicles will have “transferred” their momentum out in part through the persons or objects struck…..
* Dangerously driven vehicles will threaten and endanger, to do as said, regarding crashed vehicles…..
These 2 situations demand responsibility awareness, prevention information and perhaps extended punitive tariffs

Both safe and unsafe momentum:
An awareness regarding momentum should enable an extra awareness to what is considered safe or unsafe driving. (both as a driver and as a driver being watched and judged by other road users).

Simple example:
(all at same speed and distance)
* A small car tailgating another small car is a threat to the safety of the small car in front.
* A 4×4 or lorry tailgating a small car is a GREATER threat for the safety of the car in front.
…… the latter have a greater mass, therefore a greater momentum.
…… the greater threat comes from the tailgating drivers (in the event of a collision) transferring greater amounts of their own momentum, to the car in front.

As a driver is responsible to dial down their own momentum (to stop)….. so any transfer is unacceptable…. thus:
a larger massed vehicle (tailgating) poses a greater act of driver irresponsibility.
…… a selfish driver, knowing others are aware of this, may influence conduct and so may deter or reduce occurrence.
…… as mass is measurable, this awareness, may influence a change to afford greater punitive tariffs, according to mass of vehicle driven… (tailgater’s awareness of this may deter future occurrences)



Aims:
1. To educate and inform road users to help make our roads safer by introducing an awareness that something important on our roads exists….. MOMENTUM.

Objectives:
1. To publicise the road safety initiative, being: MOMENTUM EXISTS.
2. To introduce an awareness that something important on our roads exists….. MOMENTUM.
3. To introduce the notion of the scientific term, “momentum”, into the minds of the general public road users.
4. To introduce the science, physics, and maths about momentum, relating to road users….. in a way that general public road users can learn, relate to…. and then pass on information in discussions and debate at home, work, pub, group etc

Prerequisites:
1. To air the idea of the initiative, so to receive constructive feedback.
2. To build a network/team to propel, guide and journey forward with this initiative.
3. To obtain finances to produce and sustain ‘products of influence’ & ‘campaigns’ to achieve aims and objectives.



If interested, here is the cool equation:
As mentioned earlier:
* Momentum is…. the “mass” of an object, multiplied by it’s “velocity” (being a speed with a direction)..
sooo…
* Momentum (p) = mass (m) multiplied by it’s velocity (v)
sooo…
* p = m.v



Here is how momentum has been honed for public comprehension:
(certain key terms have been created and applied)

Quantity of momentum = “some” or “none”
A moving vehicle has a quantity of momentum = “some”
A stationary vehicle has a quantity of momentum = “none“

You (the driver) “dial it up” and “dial it down”
As a driver is the responsible person to get a vehicle moving:
So, a driver therefore….. “dials up” the momentum (accelerates the vehicle… safely)

As a driver is the responsible person to get a vehicle stopped:
So, a driver therefore….. “dials down” the momentum (brakes the vehicle… safely)

Do not transfer it
A driver is responsible for their vehicle’s momentum.
To stop safely, the driver must “dial down” ALL of it, themselves.

If in collision with anyone or anything…. momentum from the moving vehicle is transferred to the person or object hit… and so the driver would have failed to “dial down ALL of their momentum…. this is unacceptable… this is unsafe.

Note to drivers:
Dial up and dial down your momentum….. safely
Manage it in between….. safely
You have no right to transfer it to anyone or thing else.
….. Have a smooth and safe journey



Momentum – fresh and relevant.
A road safety concept with momentum as the key word, would allow packets of inspirational and educational type road safety messages (new fresh words and thoughts for the public).
* Momentum (p)….. is mass (m), the vehicle and all in it….. multiplied by velocity (v), the speed in a direction
* Momentum (p) = mass (m) x velocity (v)
* p = mv

* The m bit on our roads….. vehicles on the same road, are a mix of different masses….. this is relevant
* The v bit on our roads….. vehicles on the same road, have a duty for safe spacing….. this is speed adjusting….. it is also direction relevant


Momentum brings awareness to:
mass, speed and direction….. all are relevant to safe roads.

General public road users may benefit from a knowledge and awareness that….. momentum exists…. regarding vehicles.
Drivers are, after all, responsible for a vehicle’s load, speed and spatial position when on our roads….. in relation to others.



Posters (pending)….. as an aid to an awareness type of campaign. To help visualise the initiative, these posters, have been designed to initiate discussion, stimulate further designs and evolution of the notion “MOMENTUM EXISTS”, perhaps in an awareness campaign.
1. p = m.v….. MOMENTUM EXISTS – MANAGE IT SAFELY
2. Spot The Pea-Brain….. MOMENTUM EXISTS – KEEP YOUR DISTANCE
3. Think Bike (green ticks)….. MOMETUM EXISTS - DON’T MAKE IT HIT YOU
4. Velocity Alert (amber red)….. MOMENTUM EXISTS – DONT MAKE IT HIT YOU
5. To stop, brake safely….. MOMENTUM EXISTS – MANAGE IT SAFELY
6. Dial it up down….. MOMENTUM EXISTS – MANAGE IT SAFELY

Formats, such as posters, videos and info sheets, should suffice to stimulate discussion and learning about relevance of momentum on our roads and road safety.
These formats could be offered to the general public, with a mix of serious and humorous takes.

Presenting the subject matter in a clear manner, will take thought and work, here, behind the scenes….. and may contribute a little more to the road safety of people and property



Note
The general gist that momentum can be considered relevant for road safety…. may now be clearer….. we deemed it relevant and so considered this concept worth honing for public awareness and introducing for perusal.

It’s new… It’s a Work-In-Progress concept…. You are welcome to help out…. chip in.



The MOMENTUM EXISTS initiative has a website and a Facebook page.... to air the idea further.
Website: www.momentumexists.org.uk
Facebook Page: Road Safety Concept - Momentum Exists





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